Live an engaged life

Tarboro tells its story to visitors and newcomers alike.

TARBORO, North Carolina -  The Town of Tarboro, NC (www.tarboro-nc.com) is launching a new community Web site focused on telling its story to prospective visitors and newcomers.  “The new site is geared towards attracting people to our great Town,” says Town Manager, Sam Noble.  “Our intent was to assure that anyone interested in visiting or relocating knew what we had to offer.”

The new site features four community videos of locals telling Tarboro’s story through their experiences growing up and living in the community.  “We desired to have locals talking authentically about what Tarboro means to them,” says Latham Jenkins, president of Circumerro Media, the web site’s publisher.  “Authenticity is always an enduring way to help others understand Tarboro’s value proposition and we achieved this through the video content.”

YouTube users have already been commenting on the video content: “I am moving from Upstate NY to Tarboro in a few weeks, and I appreciate this video very much” and “I visited Tarboro for a couple of weeks back in February and fell in love with your great town. If I was ever gonna emigrate from the UK, Tarboro would be my ideal destination.”  Beyond the videos the new Web site was developed in a search engine friendly architecture to assure an expanded presence in the search engines.

The site (tarboro-nc.com) launched on Wednesday, October 15, 2008.

Cloudveil Fall 08 Website photo: Jeff Deiner

Building on a strong history of design, Circumerro Media has completed the Fall/Winter 08 refresh of the Cloudveil web site. Anchored in Jackson Hole, WY, Cloudveil produces inspired mountain apparel and has pioneered several categories in technical outerwear.

Circumerro’s goals for the ’08 refresh included updates on navigation, product imagery and design elements, but the paramount task centered on integrating a fine balance between genuine conversation and practical education on the product shopping experience. In order to expand the product pages and provide site visitors with engaging content, video reviews for key products were incorporated using familiar Cloudveil staff and athletes discussing product features and firsthand experiences. “Circumerro has been instrumental in developing pages and navigation that have grown our organic search traffic nearly twofold and the most recent video content integration has vastly enhanced the product education and experience,” explains Jeff Wogoman, Cloudveil’s Senior Business Manager-Direct.

Scene7 technology on the Cloudveil Koven Jacket

Adobe Scene7 capabilities also sharpen the shopping navigation by allowing visitors to zoom and scroll over product details. Additional imagery shows the product on people in action and up close in studios. The “shop by sport” categories were updated with additional video features and a custom player, along with a revolving product ally feature. “Being able to push the envelope a bit with video content and interactive components while at the same time improving our facilitation of the e-commerce process is very satisfying,” added Noah Waterhouse of Circumerro. Clean and condensed top navigation rounds out the refresh highlights focused on connecting consumers with the brand on their own terms; a mountain apparel infused playground that highlights technical products and the stories behind them.

Circumerro staff with some familiar faces

The Bank of Jackson Hole’s ad campaign has been turning heads. In fact, the bank staff loves the ads so much that they requested poster-sized versions of the popular ads. The campaign has focused on the unique advantages of an independent bank with local services. Ads have highlighted the bank’s talented staff along with refreshing customer testimonials.

A few members of the team behind the ads took a moment to snap a photo with the oversized ads before sending them off to permanent homes in the retail branches. Who said bigger isn’t better?

The gang at Circumerro Media charged the Snake River in a rowdy yet refined annual office outing. Sticking with tradition, the theme for the evening was “Pirates and Wenches.” A quick drive north to Grand Teton National Park had the crew to the put in at Deadman’s Bar just in time for happy hour. Once the staff had loaded up the pirate ship, aka series of rafts, with libations and a portable feast, the entire party set sail for Moose Landing. After navigating river obstacles and the distracting Grand Teton scenery, the group pulled over for a sunset spread of locally prepared cuisine. Celebrating company achievements by getting out and enjoying the beautiful surroundings has remained one of Circumerro’s core values, and the annual river trip is a company favorite.

Check out the photos!

Latham Jenkins giving presentation to Town of Tarboro

As published in the Daily Southern, August 12, 2008:

Tarboro Mayor and Council were given a preview Monday night of the new town Web site.  Latham Jenkins, a Tarboro native whose Circumerro Media was hired in April to redesign the site did the honors.

As published in the Daily Southern, August 12, 2008

Tarboro's Theather Marquee thanking Circumerro Media

MAYOR AND Council will get a preview of the town’s new Web site Monday night during its monthly meeting.  Latham Jenkins, president of Circumerro Media of Jackson Hole, Wyo., was hired in April to redesign the Web site.  His work will be reviewed by Council members and staff next week, recommended changes will be made and the site launched by the end of August, as planned.

“We are excited to present our work on Monday night to Town council and staff, ” Jenkins said.  “The town’s residents have been so supportive through this processs of building the site’s content and I am grateful.  I believe the site represents the town for all it’s great qualities it offers and it will be a real marketing asset for the community.  As a community marketer, I applaud Council and staff for their forward thinking”.

Jenkins shot 10 hours of video that has been boiled down into four three-minute segments. Tarboro’s Dee Harper wrote the copy; Tarboro’s Bill Goode took some photos.  “We think we have a good site that speaks to any newcomers considering moving to Tarboro,” Jenkins said.  “We want to reach out to them.”

The Bank of Jackson Hole Campaign is underway and getting noticed with the following comment that came in the other day:

“As a Communication/Public Relations Major from my old college days – I could not help but send all of you an email to let you know how incredibly brilliant I think your new ad campaign is.  It is not often I find an ad in our local paper that is worthy of attention and my time to read.  Bravo to your marketing team for their creativity and local appeal.  The ads are a homerun. ”

-Christina Feuz

Thanks for the feedback, Christina. We appreciate it, but can’t take all the credit as the Bank of Jackson Hole clients and customers for the ads have been overflowing with positive experiences to share. More ads to come.

We are launching for our client, the Town of Tarboro, NC, a new web site this month featuring four new videos.  Overview of Tarboro, Living in Tarboro, History of Tarboro and Doing Business in Tarboro.  The videos are meant to take the more traditional static approach to Web publishing into one that is authentic, with Tarboro locals telling their story about their town.

Taking advantage of a choice summer afternoon, the Circumerro gang ducked out of the office for an hour to scale the mighty Snow King Resort, fondly referred to by locals as “the king”. Although the Friday fresh air was incentive enough, the office signed on to make their lunch hour count and Climb the King in support of the Jackson Hole Community Counseling Center.

The crew has been hard at work on an new positioning for the Bank of Jackson Hole. Over the coming months we will be launching a series of ads messaging local ownership, local decision making, reinvestment in the community, and a focus on personal relationships. The tagline “We answer to no one but you” was chosen after a concepting phase in which we pursued several tagline and ad campaign combinations. The client and team on the job, including designers, writers and photographers, has a great direction to work with, and is committed to telling the real Bank of Jackson Hole story for quite some time!

Here’s the first ad (featuring Bank client and local developer Dave NeVille) along with a behind the scenes look at the photoshoot with Flo McCall.